This will set the mood and over feel of your website, but there are a few things to know.

Colors to Avoid

They’ve been over used and reminiscent of bad/old websites from the 1990’s.

Primary Red
Primary Green
(Lime Green)
Primary Blue
Primary Yellow

Do these colors hurt your eyes? It’s even worse on mobile if someone discovers your site in the middle of the night.

Black and white should not be used for backgrounds. Black is over used and white can be blinding. Notice you can see the white background and the rest of the page isn’t as white? Means you have a good color depth and good eye site. The color is called called ‘snow’, it helps your white text stand out and is a lot softer on the eyes, making your website easier to browse.

Let me try to fix those colors…

Persian Red
Yellow Green
Calm Navy
Chartreuse Yellow

Night Rider


These are a lot softer on the eyes and what people consider ‘web colors’. If these were a flavor, they’d taste a lot better too.

Color Choice

Lets get into the feel of it.

This is a safe choice. Family friendly and familiar. This is a good color scheme if you want people to relate to your business easier.

Color accents are good and can draw attention where needed with out feeling out of place.

Style Keyword: Safe, Familiar

A step above the others, this is a more mature and professional color base. If your company is leading in technology or highly competitive, or even luxurious. This is a solid color scheme.

Colors should be used sparingly and can be used to greater effect.

Style Keyword: Professional, Elegant, Luxurious

If you need to establish branding over everything else, having a good unique color background will help stand out in peoples minds.

Usually this goes hand in hand with a theme for your company.

This is commonly used with businesses tailored to children.

Style Keyword: Branding, Theme, Emotional Responsive (Color dependent)

Color Rules

When talking about the rules of which colors can be used where and when, the concept starts to loose cohesion. There isn’t a set of design rules when it comes to color swatches, but there are a few modern guidelines we recommend.

When it comes to Color swatches, try to stick to a theme. If you can explain your color theme with one word it will would work a lot better. An example is: Autumn, Sky, Forest, Money, Gold, Safety, Alpine, or Easter.

When it comes to unusual colors it’s best to use those sparingly. Like the green used in this site. It’s a lot more effective and really stands out when used properly. 

Beyond that there really isn’t a lot that could be said. Just need to play around with color combinations until it looks right.

Getting some ideas yet? Have questions? We’re here to help.